4. Have a clear monetization strategy first. People often tell me that their biggest problem is getting traffic. But the fact is that traffic is everywhere. It’s how you make money from the traffic that matters. For example, if you spend $50 on Facebook/Adword/Bing/etc to get 1000 visits to your website, and you get $200 back from them either buying your products or buying affiliate products through your links, would you be willing to spend more to acquire more traffic? Of course YES.
Quality Score: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. Tools like the Keyword Niche Finder provide you with the ability to divide large keyword lists into smaller, more segmented lists that you can easily write targeted ad text for, resulting in improved Quality Scores and better keyword rankings.
Research Pricing (And Set Fair Starting Prices): Before setting prices for each item, research your local Craigslist website and (if possible) nearby yard sales to get a sense of how to price them. Remember that many buyers will try to haggle – so set prices a bit higher than your bottom dollar, but not so high that you’ll scare off first bids. 10% to 15% is a good rule of thumb. Consider bunching low-value items, such as old CDs, into lots of five or 10, or offer x-for-$y deals.
Why is selling a video series, digital product, or online course a better option than in-person coaching or consulting? While both are nice, creating an educational video series allows you to make money while you sleep. Virtual coaching or consulting is great as far as controlling your schedule and working virtually, but you are still trading hours for dollars. If the goal is to create passive or semi-passive income, the game plan is to work once and get paid many times for the same effort or content. A great starting point for creating digital products or courses is David Siteman Garland and his Rise to the Top business.
As someone who's been immersed in a number of online industries for quite some time, I know a thing or two about what it takes to succeed in this arena. However, just like you, I started at ground zero with little knowledge, but a great deal of passion. What I learned along the way were some invaluable lessons from failure that hurt at the time, but helped immensely in the grand scheme of things.
Thank you for the clear, concise road-map for building a successful monetized site without relying on spam. Since my retirement from teaching in 2012, I have been freelancing as a writer/photographer and have had some success, but my ambition is to have my own website up and running so that I can write for myself and still earn money. I have not dedicated enough time to writing quality content or marketing my website, but this article has inspired me to dig in and get it moving in the right direction. Again, thanks for an article that was worth reading and may you continue to have great success with your endeavors.
Some scams might involve asking you to pay for a “training” book or CD that explains how to make money in a certain business. Others charge for supposedly “exclusive” products that you’re supposed to sell at a premium. Avoid both of these scenarios. Remember, you should never have to pay to get a job. And if someone asks you to, you can be sure that it’s a scam.
Theme and Content Get a proper theme, I recommend MyThemeShop and add some content on it. Don’t just add all the articles at once. Update the site once a week or twice. You can have a minimum of 10 articles to get your site ranked and stay at the top for a longer duration. If you feel that the site is performing well, you can add articles at regular intervals to keep it up.
Holly told me she started writing content in 2011. At the time, she still worked a full-time job but created content online part-time to supplement her income. Over time, she was able to double and triple her rates until she could quit her full-time job to write. These days, she makes bank as a freelance writer and teaches others to do the same via her online course, Earn More Writing.